John D. W. Morecroft

A behavioral simulation model of sales planning and control in a datacommunications company

Strategy and the design of structure

Learning from behavioral modeling and simulation of business policy (what the experienced modeler learns)

Managing product lines that share a common capacity base

Rationality and structure in behavioral models of business systems

Systems perspectives on resources, capabilities, and management processes

Strategic Modelling and Business Dynamics, + Website

Strategic Modelling and Business Dynamics