Leigh McAlister

Essential readings in marketing

A theory of consumer promotions

Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

Variety seeking behavior

A dynamic attribute satiation model of variety seeking behavior

Advances in Consumer Research

Research in Marketing: A Research Annual

Promoting a Product Line

The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)

Managing Market Share When Consumers Seek Variety

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables