Tessar Napitupulu

Tessar Napitupulu is the founder and CEO of Arfadia (PT Arfadia Digital Indonesia). He founded Arfadia in 2008, and the company was legally incorporated as PT Arfadia Digital Indonesia in 2013. Arfadia now has more than 120 professionals across Jakarta, Bandung, and Bali, has served more than 625 clients, and introduced Generative Engine Optimization (GEO) as a service in Indonesia in 2023. His work centers on AI visibility: how a brand gets named, described accurately, and cited by ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity, Copilot, Claude, and Grok. He developed RoGEO (Return on Generative Engine Optimization), a framework for measuring visibility in AI answers, and the SEOv2 (Search Everywhere Optimization) methodology. Arfadia also publishes three open-access research reports on Zenodo with registered DOIs. Tessar is a member of the Forbes Agency Council, was named among the Top 10 Leaders in Advertising in Indonesia by CEO Insights Asia, and is the author of two books, Found Before They Search and Cited or Silent. He holds a degree in informatics engineering from Bina Nusantara University.

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