65 SHOPPING TRAPS | MARKETING TRICKS THAT MAKE YOU SPEND WITHOUT EVEN REALIZING IT

Most people lose $1,000–$3,000 a year on things they didn’t plan to buy. Not because they’re careless — but because they’re being engineered to spend. The “deal” that wasn’t a deal. The subscription you forgot about. The bundle you bought for the free gift that’s still sitting in a drawer. Here’s the uncomfortable part: smart people fall for this too. Especially smart people — because they’re the ones most convinced they won’t. Marketing traps don’t look like traps. They look like convenience, a great offer, personalization, a limited-time deal. They were designed by behavioral psychologists, data analysts, and experience architects specifically so you won’t notice them. And they work. **This book shows you exactly how to spot them — and stop losing money because of them.** **Marzena Baranowska** has spent over 25 years working on the marketing side. MBA from Oxford Brookes University, CEO of Gration (marketing agency). She knows how these mechanisms are built, tested, and deployed — from the inside, not from textbooks. This knowledge doesn’t come from AI prompts or language models. It comes from decades of real practice, hundreds of campaigns, and watching — up close — how selling actually works. And how we actually behave as buyers. In this book, she maps 65 traps — systematically, clearly, without jargon. Each one has a name, an explanation, and a ready-to-use defense. **Most readers start noticing these traps within the first few pages.** Read once, remembered forever. Because this book doesn’t teach you to memorize. It teaches you to see. You’ll recognize price anchoring, the Diderot Effect, fake urgency, dark patterns, and dozens of other techniques — before they work on you. You won’t stop shopping. You’ll start shopping smart. And cheaper. Much cheaper. **Who it’s for:** Anyone who shops. So, everyone. **Reading time:** A few hours. **The result:** Savings you won’t see in a single receipt — but that add up over a lifetime. **What’s Inside?** Five parts. 65 chapters. No filler. **Part One** takes the store apart piece by piece — aisle layout, shelf positioning, music, lighting, scent, cart size. Every detail serves a purpose. None of it is accidental. **Part Two** covers the product in your hands — packaging that misleads, certifications that mean nothing, pseudoscience on the label, and the math behind promotions that always works out in the store’s favor. **Part Three** is the internet: retargeting, recommendation algorithms, fake urgency, dark p

שנה

2026

שפה

English

הוצאה

Gration Media

מהדורות

1

עמודים

220

ISBN

9788396447135

מקור הנתונים: Wikidata