About face

"[Book title] shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why."--Book jacket.

שנה

2010

שפה

English

הוצאה

Kogan Page Limited

מהדורות

1

עמודים

196

ISBN

9780749457570

מקור הנתונים: Wikidata