Ad Hoc Arabism

"Ad Hoc Arabism is a revealing look at advertising and consumer culture in Saudi Arabia. Through careful study of the marketing strategies and hidden meanings behind the advertisements featured in a leading Saudi women's magazine, Roni Zirinski examines the process whereby international advertisers strip products of any cultural overlay, and then reattach them to local historical symbols. Each chapter is devoted to a specific family of products, such as watches, cars, food items, cosmetics, and electronics. This book provides an exploration of the inner workings of global advertising through a deep understanding of the cultural economics of the Middle East."--Jacket.

שנה

2005

שפה

English

הוצאה

Peter Lang Publishing

מהדורות

1

עמודים

176

ISBN

9780820474458

מקור הנתונים: Wikidata