Paul Springer
Ads to icons
Paul Springer · 2009
על הספר
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
פרטי הספר
- שנה
- 2009
- שפה
- English
- הוצאה
- Kogan Page
- מהדורות
- 3
- ISBN
- 9780749456474
מקור הנתונים: Wikidata
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