Advertising and differentiated products

Volume 10 is entitled Advertising and Differentiated Products, and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising, and brand loyalty and price competition. The seven empirical chapters examine both advertising and product differentiation, including generic advert.

שנה

2001

שפה

English

סדרה

Advances in applied microeconomics -- v. 10

הוצאה

JAI

מהדורות

1

עמודים

295

ISBN

9780080545936

מקור הנתונים: Wikidata