Advertising as communication

This book is meant to provide some basic ideas, concepts and material for the study of advertising. It draws on work from a number of fields but revolves around the core concept of communication. Much of the book is in the form of a survey of existing material, and the second half in particular deals with questions of method and how to study advertisements rather than with extended examples of anlysis.

שנה

2008

שפה

English

הוצאה

Taylor & Francis Group

מהדורות

9

עמודים

248

ISBN

9781134972319

מקור הנתונים: Wikidata