Advertising reach and frequency

This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.

שנה

1995

שפה

English

הוצאה

NTC Business Books

מהדורות

1

עמודים

157

ISBN

9780844235066

מקור הנתונים: Wikidata