Airlines

Air transport consultant Holloway, arguing that the air transport industry has evolved to the point where it is simply another service provider, presents advice on how to properly run an airline. Relying heavily on services management literature, research in strategic management, and work in brand management; he links together how these fields address concerns in integrating strategy, marketing, human resources management, and operations.

שנה

2001

שפה

English

הוצאה

Ashgate Publishing

מהדורות

1

עמודים

436

ISBN

9780754615583

מקור הנתונים: Wikidata