American advertising in Poland

"This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and destroy traditions and cultures"--Provided by publisher.

שנה

2009

שפה

English

הוצאה

McFarland & Company

מהדורות

3

עמודים

193

ISBN

9780786437979

מקור הנתונים: Wikidata