American Sports in an Age of Consumption

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves"--

שנה

2016

שפה

English

הוצאה

McFarland & Company

מהדורות

3

עמודים

204

ISBN

9780786498888

מקור הנתונים: Wikidata