An overview of the public relations function

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.

שנה

2010

שפה

English

סדרה

Public relations collection

הוצאה

Business Expert Press

מהדורות

1

עמודים

186

ISBN

9781606490990

מקור הנתונים: Wikidata