Assessing marketing strategy performance

"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--

שנה

2004

שפה

English

הוצאה

Marketing Science Institute

מהדורות

1

עמודים

292

ISBN

9780965711449

מקור הנתונים: Wikidata