Assessing the marketing environment, 2008-2009

BH CIM Coursebooks are officialy endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

שנה

2008

שפה

English

הוצאה

Elsevier/Butterworth-Heinemann

מהדורות

1

עמודים

375

ISBN

9780080943497

מקור הנתונים: Wikidata