Authenticity

The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.

שנה

2007

שפה

English

הוצאה

Harvard Business School Press

מהדורות

2

עמודים

299

ISBN

9781591391456

מקור הנתונים: Wikidata