B2B A to Z

Having trouble gaining traction with your business-to-business marketing strategy? Fret no more. From a B2B marketing expert with years of experience consulting Fortune 500 companies and aggressive startups, learn whats necessary to catapult your company into the spotlight through both digital and traditional means. B2B A To Z will explain: How to create advertising that brands your product or service smartly and breaks through the clutter. How the new tools of the trade, from social marketing to video, web to mobile, have changed the way marketers need to plan. How LinkedIn, Slideshare, Twitter, Flickr, Facebook, PRWeb, and Blogging can expand your reach to your target audience. How Fedex and UPS bridged the gap with creative B2B campaigns and what can be learned from them. How building a category or market-focused website will give you great flexibility and put you on a page one organic Google search. How to stay ahead of the competition with lead-generating campaigns that use every tool (from traditional to digital) and the logic behind why they work. From the trenches of the marketing business and for a clientele thats included Canon, Chase, Capital One and more, B2B A To Z gives away the secrets on how successful B2B marketing can be accomplished for any company, with any product or service, and on any budget.

שנה

2013

שפה

English

הוצאה

Denham Publishing, Inc.

מהדורות

1

עמודים

231

ISBN

9780988497702

מקור הנתונים: Wikidata