Behavioral Pricing. Journal of Product and Brand Management, Volume 16, Issue 7

Marketing Financial Services

Behavioral pricing

Simplified Business Research Methods

Cases in Financial Services Marketing

Maintaining Engaged Customer Relationships in Financial Services

Frontiers of distance learning in business education

Marketing turnarounds

Emerging Perspectives on the Marketing of Financial Services. International Journal of Bank Marketing, Volume 25, Issue 4

Emerging Perspectives on the Marketing of Financial Services

Strategic Pricing