Being the Shopper

Take a Tour Through the Mind of a Shopper "What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything." -- Tom Peters, coauthor, In Search of Excellence "Being the Shopper is gourmet reading . . . a delicious and healthy resource for the smart shopper and forward-thinking marketer. Set your taste buds for Lempert's cutting-edge insights and pragmatic advice on the one experience we all share!" -- Chip Bell, author, Customer Love and Customers as Partners "Phil Lempert convinces me I'm something called a consumer. It seems I'm obtuse, savvy, sensual, a...

המשפט הראשון: In this book, I look at the supermarket as a laboratory for shaping a stellar brand, and I show you how to think and act like the real consumers who make split-second decisions between your brand and that of the competition.

שנה

2002

שפה

English

הוצאה

Wiley

מהדורות

6

עמודים

245

ISBN

9780471151357

מקור הנתונים: Wikidata