Big Business Marketing For Small Business Budgets

"Discover the marketing techniques used by big businesses; capture your customers' lifetime value; maximize your marketing investment; learn what works and what doesn't"--Cover.

המשפט הראשון: Business that adhere to the old school of marketing, which involves pushing goods and services toward the masses and waiting for consumers to take them or leave them, are most often the same businesses that struggle to remain competitive.

שנה

2003

שפה

English

הוצאה

McGraw-Hill

מהדורות

2

עמודים

256

ISBN

9780071405973

מקור הנתונים: Wikidata