Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

שנה

2015

שפה

English

הוצאה

Harvard Business Review Press

מהדורות

1

עמודים

320

ISBN

9781625274496

מקור הנתונים: Wikidata