Brand Assets

"A major problem with failing to classify brands as assets is that they are often sold at figures well below their market value. Moreover, stock markets are increasingly recognising the importance of brands to business success. This book asks why brands and intangible assets are not being disclosed by the accounting profession. It is split into three sections, dealing in turn with assets, brands, and the politics of brand assets."--BOOK JACKET.

שנה

2002

שפה

English

הוצאה

Wiley

מהדורות

2

עמודים

158

ISBN

9780470844236

מקור הנתונים: Wikidata