Brand champions

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

שנה

2011

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

1

ISBN

9780230220324

מקור הנתונים: Wikidata