Brand It Like Beckham

This book explores what it is that makes the Beckham brand so resilient and so heroic. Is Beckham the product of a skilful management team able to take advantage of global media? Or is he just a talented footballer blessed with common sense and a rare commercial nous that previous icons lacked?

שנה

2006

שפה

English

הוצאה

Cyan Communications

מהדורות

4

עמודים

208

ISBN

9781904879299

מקור הנתונים: Wikidata