Brand Rejuvenation

"Featuring case studies of major international brands, including Dove, Nivea, Marks & Spencer and Tesco, and visual examples of brand advertisements, Brand Rejuvenation offers brand managers, marketing professionals and students of marketing practical tools to facilitate brand evolution."--Jacket.

שנה

2008

שפה

English

הוצאה

Kogan Page

מהדורות

1

עמודים

252

ISBN

9780749451462

מקור הנתונים: Wikidata