Branded Faith

"In Branded faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it."--Back cover.

שנה

2010

שפה

English

הוצאה

Wipf & Stock Pub

מהדורות

3

עמודים

180

ISBN

9781608995592

מקור הנתונים: Wikidata