Branded lives

"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations"--P. 4 of cover.

שנה

2013

שפה

English

הוצאה

Elgar Publishing Limited, Edward

מהדורות

4

עמודים

201

ISBN

9780857936226

מקור הנתונים: Wikidata