Branded Nation

"Branding, says James Twitchell, is nothing more than commercial storytelling: brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell demonstrates in this insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows."--BOOK JACKET.

המשפט הראשון: Branded Nation: If you were looking for two of the most overused title words in the book business, you couldn't do better than this.

שנה

2004

שפה

English

הוצאה

Simon & Schuster

מהדורות

3

עמודים

320

ISBN

9780743243469

מקור הנתונים: Wikidata