Branding in Asia

"In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size, to: build a strong brand image; create a unique and sustainable competitive advantage; develop solid plans for international expansion; access and penetrate new markets; attract and retain customers; motivate employees; gain global recognition; and establish permanent growth in profitability and asset value."--Jacket.

המשפט הראשון: The origin of branding goes back a long way.

שנה

2000

שפה

English

הוצאה

John Wiley & Sons

מהדורות

2

עמודים

261

ISBN

9780471835769

מקור הנתונים: Wikidata