Branding in China

Written for all who are interested in marketing products and services to the world's fastest growing market of 1.3 billion people, this book is a complete guide on developing and managing strategies for increasing brand value in China.

שנה

2005

שפה

English

הוצאה

China Knowledge Press

מהדורות

1

עמודים

355

ISBN

9789814163057

מקור הנתונים: Wikidata