Branding New York

From the Publisher: Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.

שנה

2008

שפה

English

הוצאה

Routledge

מהדורות

9

עמודים

330

ISBN

9780415954426

מקור הנתונים: Wikidata