Branding the Nation

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? This book offers a unique critical perspective on the power of brands to affect how we think about space, value, and identity.

שנה

2013

שפה

English

הוצאה

Oxford University Press, Incorporated

מהדורות

5

עמודים

256

ISBN

9780199752164

מקור הנתונים: Wikidata