Branding unbound

Leading companies such as Wal-Mart, McDonald's, Starbucks, Kellogg's, MTV, Procter & Gamble, and others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick Mathieson reveals how your business can emulate some of the most powerful and successful branding strategies in the world.--[book jacket].

שנה

2005

שפה

English

הוצאה

AMACOM/American Management Association

מהדורות

1

עמודים

244

ISBN

9780814472873

מקור הנתונים: Wikidata