Branding your business
James Hammond · 2008
על הספר
The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business will help you to do this by explaining the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a "DIY" brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business. Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal just what you need to do to create and manage successful brands, enabling you to improve profits and leave your competition standing.
פרטי הספר
- שנה
- 2008
- שפה
- English
- סדרה
- Sunday Times business enterprise series
- הוצאה
- Kogan Page Limited
- מהדורות
- 2
- עמודים
- 255
- ISBN
- 9780749450731
מקור הנתונים: Wikidata
