Breaking Up America

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles.

המשפט הראשון: "ADVERTISERS WILL HAVE their choice of horizontal demographic groups and vertical psychographic program types."

שנה

1997

שפה

English

הוצאה

University Of Chicago Press

מהדורות

3

עמודים

256

ISBN

9780226817507

מקור הנתונים: Wikidata