Brick by brick

In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.

שנה

2013

שפה

English

הוצאה

Crown Business

מהדורות

1

עמודים

305

ISBN

9780307951601

מקור הנתונים: Wikidata