BUILDING A STORY BRAND

Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most effective messaging for websites, brochures, and social media. Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

שנה

2018

שפה

English

הוצאה

HarperCollins Leadership

מהדורות

1

דירוג קוראים

3.8 / 5 (5)

עמודים

228

ISBN

9780718033323

מקור הנתונים: Wikidata