Building brand value the Playboy way

"Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion"--Provided by publisher.

שנה

2009

שפה

English

הוצאה

Palgrave Macmillan

מהדורות

4

עמודים

188

ISBN

9780230577893

מקור הנתונים: Wikidata