Building Reputational Capital

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...

המשפט הראשון: A basic mind change is occurring in business.

שנה

2004

שפה

English

הוצאה

Oxford University Press, USA

מהדורות

3

עמודים

240

ISBN

9780195161380

מקור הנתונים: Wikidata