Business to business direct marketing

Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

המשפט הראשון: This book is written for the business-to-business marketer-the company, agency, or individual who markets products and services to business, professionals, and industry rather than to consumers.

שנה

1992

שפה

English

הוצאה

NTC Business Books

מהדורות

1

עמודים

267

ISBN

9780844234724

מקור הנתונים: Wikidata