Buy in

From inside front cover: [Kotter and Whitehead] reveal how to protect good ideas and win the support needed to deliver valuable results. ... Through the device of a fresh and amusing fictional narrative, the authors vividly show how avoiding or attempting to quash attackers doesn't work. According to their counterintuitive approach, it's far better to respectfully engage these adversaries and stand your ground with simple, convicing responses that save the day.

שנה

2010

שפה

English

הוצאה

Harvard Business Review Press

מהדורות

5

עמודים

206

ISBN

9781422157299

מקור הנתונים: Wikidata