Buy ology

Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.

שנה

2010

שפה

English

הוצאה

Crown Business

מהדורות

2

עמודים

254

ISBN

9780385523899

מקור הנתונים: Wikidata