Car

Faced with the task of redesigning the Taurus, America's best-selling car and the flagship of its fleet, Ford Motor Company assembled 700 designers, engineers, planners, and bean-counters under a tough manager who set out to retake engineering and manufacturing ground lost to the Japanese. On their shoulders rested the reputation and profits of Ford, not to mention an investment of close to three billion dollars. This biting, insightful, and often funny account by a seasoned journalist follows the 1996 Taurus from its conception as a clay model in Detroit to its birth in an Atlanta assembly plant to its public debut in a New Jersey dealership. Mary Walton all but lived with the team for two years in a damp Dearborn basement, and she chronicles firsthand the clashes of designers and engineers over shapes, of marketers and accountants over costs, of product guys in Detroit and manufacturing guys in Atlanta as the new machine took shape on the assembly line. And all of them, all of the time, were looking over their shoulders at the Japanese competition.

המשפט הראשון: THE MAN WHOM Ford Motor Company chose to head the redesign of the all-important Ford Taurus did not come across as corporate.

שנה

1997

שפה

English

הוצאה

W. W. Norton & Company

מהדורות

3

עמודים

392

ISBN

9780393318616

מקור הנתונים: Wikidata