Cases in E-Commerce

This book provides thirty-seven Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.

שנה

2001

שפה

English

הוצאה

McGraw-Hill/Irwin marketspaceU

מהדורות

1

עמודים

656

ISBN

9780072500950

מקור הנתונים: Wikidata