Cases on branding strategies and product development

"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--

שנה

2015

שפה

English

סדרה

A volume in the advances in marketing, customer relationship management, and E-Services (AMCRMES) book series

הוצאה

Business Science Reference, An Imprint of IGI Global

מהדורות

1

עמודים

417

ISBN

9781466673939

מקור הנתונים: Wikidata