Competing on analytics

"In Competing on Analytics: The New Science of Winning, Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data has shifted dramatically. Leading companies are doing more than just collecting and storing information in large quantities. They're now building their competitive strategies around data-driven insights that are, in turn, generating impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling supported by data-savvy senior leaders and powerful information technology."--Jacket.

שנה

2007

שפה

English

הוצאה

Harvard Business School Press

מהדורות

1

עמודים

240

ISBN

9781422103326

מקור הנתונים: Wikidata