Gordon Bowen

Competitive social media marketing strategies
Gordon Bowen, Wilson Ozuem · 2016
על הספר
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--
פרטי הספר
- שנה
- 2016
- שפה
- English
- הוצאה
- Business Science Reference
- מהדורות
- 1
- עמודים
- 317
- ISBN
- 9781466697768
מקור הנתונים: Wikidata