
Competitive Strategies for Small and Medium Enterprises
Klaus North, Gregorio Varvakis · 2016
על הספר
This book is a timely guide for Small and Medium Enterprise (SME) researchers, policy makers and strategists. SMEs are the most important sources of job creation and local development especially in knowledge-based economies. As turbulence in the globalized economies expands SMEs will have to learn to sustain competitiveness by developing their ℓ́ℓdynamic capabilitiesℓ́ℓ. Based on the findings of a 4-year European and Latin American research project, this book provides a theoretical framework, practical instruments and cases on how SMEs in diverse economic, social and cultural contexts can develop crisis resilience, increase agility, innovate and thus successfully compete in turbulent times.
פרטי הספר
- שנה
- 2016
- שפה
- English
- הוצאה
- Springer
- מהדורות
- 4
- עמודים
- 281
- ISBN
- 9783319273013
מקור הנתונים: Wikidata
עוד של Klaus North








