Connected marketing

"Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized series of decisions and approaches - it's not a hit-or-miss quest for that one groundbreaking idea."--Jacket.

שנה

2007

שפה

English

הוצאה

Taylor & Francis Group

מהדורות

8

עמודים

216

ISBN

9781136415623

מקור הנתונים: Wikidata